Story Behind the Art: Sarouk rugs, encompassing weavings from Arak, Farahan, and nearby villages in central Iran, are renowned for their long-standing reputation for excellence. In the 19th century, Sarouk pieces often featured intricate allover designs like the Herati or Gul Hennai patterns, knotted with around 100 asymmetric knots per square inch on sturdy cotton foundations. By the late 1800s, under the influence of Tabriz grandeur, local weavers shifted toward more formal factory production, creating rugs with central floral medallions and symmetrical precision. This medallion-focused style persisted until the post–World War I period, when Sarouk artisans pioneered a more open, scattered floral spray composition across the field. This innovation defined the Sarouk tradition and captivated international markets. Even today, Sarouk-inspired rugs continue to be woven in Iran, India, Romania, and Pakistan, each reflecting the enduring artistry and prestige of this Persian rug heritage.
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