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Story Behind the Art: Originating from the weaving villages of Arak and the Farahan plains in central Iran, Sarouk rugs have long symbolized refinement and resilience in Persian craftsmanship. Nineteenth-century weavers favored dense all-over floral patterns before shifting toward grand medallion layouts influenced by Tabriz design schools. By the early twentieth century, Sarouk artisans pioneered open-field compositions with detached floral sprays—a design innovation that captivated Western markets. Known for their heavy wool piles, rich crimson or navy fields, and luminous luster, Sarouk rugs combine strength with soft sophistication. They remain a cornerstone of Persian weaving heritage, appreciated equally for their decorative grace and lasting endurance.
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