




Story Behind the Art: The term Sarouk encompasses rugs woven in Arak and its neighboring villages across the Farahan plains in central Iran, an area celebrated for its weaving mastery since the 19th century. Early Sarouk rugs commonly displayed Herati or Gul Hennai allover patterns, rendered with approximately 100 asymmetric knots per square inch on sturdy cotton foundations. By the late 1800s, influenced by Tabriz’s refined artistry, local weavers transitioned toward more formal medallion-centered layouts with pronounced symmetry. After World War I, Sarouk artisans introduced a new signature aesthetic: spacious fields decorated with elegantly scattered floral sprays, a style that swiftly captured international attention. Today, Sarouk-inspired rugs continue to be produced in Iran, India, Pakistan, and Romania, each preserving the tradition’s hallmark combination of structural strength, botanical elegance, and enduring appeal.
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