Parchment, Cornflower Multi Size William Morris Floral Lattice Traditional High-Twist Hand Hooked Wool Area Rug

This rug brings a sense of brightness and movement into a space, defined by an all-over botanical composition that extends seamlessly from edge to edge. Set against a parchment and soft grey ground, layers of acanthus leaves, open blooms, and winding vines create a continuous visual flow without a central focal point. The design invites the eye to wander, revealing new details with each viewing, much like a garden in full growth. Cornflower and periwinkle blues form the structural backbone of the palette, balanced by terracotta and coral floral accents that add warmth and contrast. Greens in sage and olive tones connect the composition, while hints of blush and muted gold provide subtle highlights. The overall palette feels cool yet adaptable, shifting character depending on lighting conditions. A narrow ivory border frames the design without competing for attention, allowing the scale and complexity of the pattern to remain the focus. Constructed using LoomBloom’s loop-and-cut pile technique with high-twist wool, the rug achieves exceptional detail clarity while offering durability and reduced shedding for long-term use.

• Exact Size: Multi Size Rug
• Weave: Hand Hooked Rug
• Yarn: Wool
• Color: Gray, Beige, Silver, Blue, Peach, Blush, Pink, Green,
• Origin: India
• Pile Height: 0.75 inch
• Condition: New
• Condition Description: New With Tags
• Rug#: AOR19369A

About the collection: William Morris spent a lifetime drawing inspiration from the natural world, capturing the beauty of tangled branches, blooming flowers, and birds in motion in ways that went far beyond mere decoration. At LoomBloom, we asked what would happen if his designs were translated into rugs that you could actually walk on, and the answer is this unique collection. Each piece begins with Morris’s botanical language layered foliage, mirrored birds, and endlessly looping vines and is transformed into hand-hooked wool using our signature loop-and-cut pile technique. Where Morris’s work was confined to ink and dye on flat surfaces, our artisans sculpt each rug in three dimensions, varying the loop and cut to differentiate petals from leaves and stems from backgrounds, producing a textured surface with depth that shifts with natural light. The collection comes in seven colorways, ranging from a near-black garden dense with deep greens and coral roses to a soft antique-white canvas accented with powder-blue birds and warm terracotta blooms, offering options for both dramatic and serene interiors. The careful variation of loop-to-cut pile allows botanical areas to subtly shine, flower heads to feel plush and soft, and stems to rise and fall, creating rugs that reflect Morris’s original artistry with dynamic shadow, light, and dimensionality.