Before you leave...
Don’t Miss Juneteenth Offer
10% OFF
Use code JUNE10OFF at checkout and enjoy 10% off sitewide.





Story Behind the Art: Chainstitch needlepoint rugs are a remarkable form of handcrafted textile art originating from the Kashmir region of India, where artisans have practiced this intricate embroidery technique for centuries. Using a fine hooked needle known as an ari, craftsmen create continuous chains of interlocking loops on a stretched cotton or wool foundation, allowing for exceptional precision and fluidity in design. This method enables the creation of highly detailed patterns, including elaborate floral scrolls, paisleys, hunting scenes, and traditional Mughal-inspired motifs. The finished surface is smooth, slightly raised, and richly textured, offering a velvety appearance without the thickness of a knotted pile rug. Because the design is embroidered rather than woven, chainstitch rugs provide remarkable artistic flexibility, making them popular both as decorative floor coverings and as wall art pieces admired for their craftsmanship and visual depth.
Thanks for subscribing!
This email has been registered!
Don’t Miss Juneteenth Offer
Use code JUNE10OFF at checkout and enjoy 10% off sitewide.