




Story Behind the Art: Heriz rugs originate from the rugged, mountainous region of northwestern Iran, near the historic weaving center of Tabriz, where village artisans developed a tradition defined by strength, clarity, and bold visual expression. Woven with thick, resilient local wool rich in natural lanolin, these rugs are celebrated for their exceptional durability and ability to withstand decades of use while retaining their character. The defining feature of Heriz design is its powerful angular medallion—large, geometric, and architectural in presence—often surrounded by stylized leaves, serrated forms, and bold corner motifs that extend confidently across the field. Color palettes favor saturated reds, deep indigo blues, ivory, and earthy neutrals, reinforcing the rug’s commanding structure and visual weight. Revered for their balance of rugged construction and dramatic design, Heriz rugs stand as enduring examples of Persian village weaving, equally prized for their functionality and their unmistakable presence in refined interiors.
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