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Story Behind the Art: The term Sarouk refers to rugs woven in Arak and its surrounding villages, including the Farahan plains of central Iran, an area long regarded for its weaving excellence. In the 19th century, Sarouk rugs were commonly produced with intricate allover patterns such as Herati and Gul Hennai, woven at approximately 100 asymmetric knots per square inch on sturdy cotton foundations. Toward the late 1800s, inspired by the formal elegance of Tabriz carpets, weavers adopted more structured designs featuring central floral medallions and precise symmetry. Following World War I, Sarouk artisans introduced a defining shift toward more open fields adorned with softly scattered floral sprays, a style that quickly became synonymous with Sarouk rugs. This influential aesthetic continues today, inspiring rug production not only in Iran but also in India, Romania, and Pakistan, all reflecting the lasting legacy of Persian design.
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